Urgency: what it is and what it means

Urgency is a subjective perception fueled by external pressure, anxiety or other people's requests. Unlike a deadline, which is an objective and verifiable time variable, urgency does not require a real date: a client's request or an unwritten expectation is enough to create it. Unverified urgency is the main cause of an artificially inflated quadrant 1.

Distinctive: subjective perception
Distinctive: external pressure, anxiety or other people's requests
Essential: does not require a real date
Constant: artificially inflated quadrant 1

Glossary

Urgency

A subjective perception of immediate need, fueled by external pressure, anxiety or other people's requests, as distinct from an objective deadline.