Employer branding: what it is and what it means

A company's employer branding is the external representation of how the company works, of the people who make it up, of the expectations it sets and of what it gives back. It is not a communication exercise but the visible consequence of an organizational identity. It differs from employer marketing — which promotes individual open positions — because it works over the medium term, building a position as a recognizable employer and lowering the cost of every later hire.

Distinctive: visible consequence of an organizational identity
Distinctive: works over the medium term
Essential: external representation
Essential: recognizable employer
Constant: lowering the cost of every later hire

Glossary

Employer branding

The external representation of a company's organizational identity as an employer, built over the medium term to lower the cost of hiring.