EVP (employee value proposition): meaning

The EVP — employee value proposition — is a summary of what a company actually offers the people who work there: type of work, autonomy, growth, pay and benefits, quality of relationships. Without a solid EVP, branding becomes an empty promise. The EVP is the content; employer branding is the external representation of that content. In an owner-led company, defining the EVP is not a marketing exercise but an act of organizational clarity: knowing what you are before you say it.

Distinctive: the content
Distinctive: external representation of that content
Essential: summary of what a company actually offers
Essential: empty promise
Constant: autonomy, growth, pay and benefits, quality of relationships

Glossary

EVP (employee value proposition)

A summary of what a company actually offers the people who work there: type of work, autonomy, growth, pay and benefits, quality of relationships.