Stretch goal: what it is and what it means

A stretch goal is the level of ambition at which the key results of the OKR method are set: a key result reached at 70 percent counts as a good result, because KRs are set at a level of ambition that requires real change to be reached at 100 percent. A KR that is reached at 100 percent every quarter is not ambitious enough. This logic must be communicated explicitly before adopting the method; otherwise the team reads 70 percent as a failure.

Distinctive: 70 percent
Distinctive: real change
Essential: level of ambition
Essential: good result
Constant: 100 percent every quarter is not ambitious enough
Constant: communicated explicitly before adopting the method

Glossary

Stretch goal

The level of ambition of a key result at which reaching 70 percent counts as a good result, because the wording requires real change to reach 100 percent.